Distinctly European in their designs, Diesel has captured the hearts of American shoppers everywhere. And with their newest location here on South Beach, the Diesel craze is intensifying.

Their unique cuts, unexpected patterns and sporty chic style (not to mention cool window displays) had us beating down their door even before they even opened to the public. We can’t lie, some of the pieces will give you sticker shock, but that hasn’t kept the constant mob of shoppers away.

A far cry from the Diesel Style Lab in New York, this slightly more modest location will provide you with great gear for the beach. It may have been the cool ad campaigns that lured you in, but it’s the perfectly cut jeans and comfortable square-toed sneakers that will keep coming back for more. 801 Washington Avenue, Miami Beach, FL 33139 (305) 535-9655