Lucky Brand

The designer jeans trend shows no sign of stopping anytime soon, and Lucky Brand, the popular destination for pricey denim, serves the stylish population of South Beach with a broad range of cuts and washes. South Florida moms still flock to the GAP and Old Navy for their school-aged kids, but women of a certain age enjoy the more personal attention of the Lucky Brand sales team who can speak with some authority about the best fit for every body type. Jeans are cut in low-, mid- and regular rises and offered in soft washes and darkest indigo color ways.

While California’s most popular denim brand remains the Levi Strauss line, Lucky launched its heritage collection in Los Angeles in 1990 with a deliberately hand-frayed look that’s meant to suggest each pair is one of your favorite jeans. Adding softer washes, carefully placed patches and rugged details, the Lucky Brand added market share by perfecting their “Bohemian” pre-washed, sand-blasted, vintage-inspired selection. The pre-worn jean saves you the time and trouble breaking in a new pair even as it adds a certain nonchalance to your appearance.

Once established in the jeans marketplace Lucky expanded their offerings to include casual sportswear for men and women plus a simple range of dresses, outerwear, sweaters, screen tees and a great selection of hip handbags as well. Like the small and somewhat rustic Lincoln Road storefront, the company has launched over 177 shops and department store branded boutiques across the country. The entire collection is also available in Miami at Aventura and Dadeland Mall. 928 Lincoln Road, Miami Beach, FL 33139 (305) 532-0201