Victoria’s Secret

Victoria’s Secret

Victoria’s Secret

Trips to the mailbox can sometimes be soul-crushing ordeals for the modern woman when she discovers the latest edition of the Victoria’s Secret catalog has arrived and she’s simply never going to look like the air-brushed angels who gaze seductively from every photograph. While it may seem counter-intuitive for a popular woman’s brand to send such intimidating messages to millions of addresses, the world-famous lingerie retailer enjoys a multi-million dollar return on this sexy investment year after year.

Apparently many women want to dress like the pampered super models who strut in stilettos, push-up bras, barely-there thongs and very big hair. Husbands and boyfriends flock to the retail outlet on Lincoln Road Mall to purchase the racy undergarments or the more modest PINK line of babydolls and college dorm-ready looks. With over 1,000 shops across the country, the extensive selection of shapewear, hosiery, cosmetics and fragrance nets over $4 billion in sales. That’s a LOT of underwear!

Adding to the merchandise assortment, Victoria’s Secret also features a variety of pajama and nightgown styles, a super-sexy selection of swimwear and sized-to-fit swim separates as well as clothing and shoes. The more youthful PINK collection of logo printed tees, terry knitwear and novelty gifts serves as a gateway for younger customers who are not quite ready for the buxom bombshell designs. These savvy merchants know that appealing to a teen audience ensures that the next generation of push-up bra and corset wearing ladies is already at home eagerly waiting to get that catalog in the mail. 901 Lincoln Road, Miami Beach, FL 33139 (305) 695-1814