ZARA Lincoln Road

Zara on Lincoln Road in South Beach

Zara on Lincoln Road in South Beach

Lincoln Road Mall welcomes yet another A-list retailer to town this month as Spanish fashion giant ZARA launches a 2-story boutique at the corner of Washington Avenue along the eastern entrance to the popular pedestrian promenade. While some locals bemoan the exit of art studios and small boutiques, there is no stopping the Rise of the Flagships where mega-brands H&M, Forever 21, Urban Outfitters and GUESS have crafted multi-million dollar installations to give their merchandise a stronger foothold in the Art Deco District.

Zara on Lincoln Road

As pricey yoga outfitter Lululemon finishes gutting the historic Van Dyke Cafe this month, Spanish retailer ZARA opens a massive 2-level boutique with a full range of casual and tailored contemporary sportswear for women on the main floor and a second level catering to fashion-conscious men and kids. Located in the iconic 420 building, a structure of over 275,000 square feet of mixed-use retail and commercial offices, ZARA enjoys pride of place alongside Sunglass Hut, Scotch & Soda and one of three Starbucks coffee bars on Lincoln Road Mall.

Famous for crafting affordable interpretations of current runway looks, ZARA sells clothing, accessories and footwear for every member of the family at over 50 locations and 1,700 shops worldwide. The brand new Lincoln Road boutique features gleaming banks of escalators and 26,000 square feet of retail space with casual resort-ready clothing and dressy work and weekend looks. Steps away from the landmark Lincoln Theater where H&M now offers fast-fashion looks for men and women, the eastern end of Lincoln Mall is definitely a destination for eager fashionistas from Miami and beyond! 420 Lincoln Road, Miami Beach, FL 33139 (305) 532-8002